Celebrate 40 Years of Joyful Treats: The Legacy of DQ’s Blizzard

DQ Blizzard 40th Anniversary driver's license design, creative and playful.

DQ’s Blizzard: A Culinary Icon Turns 40

This summer marks an exciting milestone for DQ® restaurants across Texas—the 40th anniversary of the Blizzard® Treat. Introduced in 1985, this creamy delight has become more than just a dessert; it is a staple of Texan culture, encapsulating joy and nostalgia for generations of ice cream enthusiasts.

The Story Behind the Blizzard

The Blizzard’s invention is credited to Samuel Temperato, a DQ franchisee who sought to bring a delightful frozen treat to the masses. In its first year alone, more than 100 million Blizzard Treats were sold, establishing the product as an instant success. Over the decades, DQ has introduced more than 170 unique flavors, showcasing their creativity and adaptability to customer preferences.

Summer Flavors to Celebrate

This summer, DQ is rolling out a fresh lineup of delightful flavors to celebrate this special anniversary. Among the 2025 offerings are:

S’mores Blizzard Treat
Cotton Candy Blizzard Treat
Confetti Cake Blizzard Treat
NEW! Dipped Strawberry Cheesecake Blizzard Treat
NEW! Mixing Bowl Mashup Blizzard Treat

Each of these treats not only brings enjoyment but continues the tradition of community engagement through partnerships with organizations like Children’s Miracle Network Hospitals. On July 31, every Blizzard sold will donate $1 or more to support children’s health initiatives—a perfect blend of indulgence and giving back.

What This Means for Dallas-Fort Worth Residents

Dairy Queen's commitment to the local community resonates with homeowners in the Dallas-Fort Worth area, creating connections over a shared love for delicious treats. This anniversary is not just a celebration of ice cream; it strengthens community bonds as DQ serves as a gathering spot for families, friends, and neighbors. Visiting your local DQ this summer can be a great way to engage with the community while enjoying something sweet.

As the Texas Dairy Queen Operators’ Council CEO Lou Romanus aptly puts it, “It’s more than a treat, it’s part of our culture.” Celebrate the Blizzard, a hallmark of Texas summertime, and test out the new flavors while supporting a noble cause!

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